Logo Exploration
(In Progress)
(In Progress)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/1f30ffdb-bc7d-4035-b007-c5f5a963d6f3_rw_1920.jpg?h=f28c197e8840d5040efdef49237c3f2c)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/5cee142f-0b89-4627-86f6-db68cbc32fee_rw_1920.jpg?h=e429c9910ca5faafb2cb454fa7c0b6e3)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/58063e0d-ff64-4749-9f16-27385411f6f4_rw_1920.jpg?h=a23bf81b4fa5f22636587e5d5b002b95)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/3bf1e80b-3f0d-4d8b-84c5-f237ce8fa074_rw_1920.jpg?h=8d89381d0a21a5c79bc1410dc65eca0e)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/8cc3a408-cd70-45ff-9404-b5484b331aab_rw_1920.jpg?h=ceab23f21ab4f745fc70b31dd0d027cd)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/d775fd8c-3660-4840-a202-bafd2b81dc7e_rw_1920.jpg?h=8cba60b0c3eabc4428e2940147d1c191)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/2f06ecb5-f12f-4c26-aebe-4c43e2d0ab8b_rw_1920.jpg?h=cc638134c7525de5e684b18f0a481360)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/779aa1e3-c982-4238-b9da-1baaa5c4e703_rw_1920.jpg?h=3143aa5d4e4369bcbd5945a9f3ce0214)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/76df6409-887f-4631-bb1c-9bba13c45ac2_rw_1920.jpg?h=5a3eea1fe2035fe99913f34460bd4675)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/f160d07e-73b3-4174-8cbd-47c3d4d7d20f_rw_1920.jpg?h=473bf0a567a2b8414e7bf3e38aabcc5d)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/e3f90524-c92f-49a2-bc7e-fe9d89ca3d38_rw_1920.jpg?h=e3b4dcaef4456b1cb980e2fa7334bda1)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/a11888ca-ca0e-4ba2-ba8d-9c5218e002d3_rw_1920.jpg?h=755ab970231d94db80b6491abcbff57c)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/54795188-7ba8-4ddf-bd4f-d00a89a20235_rw_1920.jpg?h=a123eddc7bb77d32c7475f80f2184a40)
![](https://cdn.myportfolio.com/ebdbaa30-4ce5-4511-9bb0-0cfad475f8b3/3fe674cd-63f5-4d99-89e7-52d06aae616b_rw_1920.jpg?h=85a24030606740fa28dfe8aa6a4da421)
Client: RED Marketing Communications Status: In Progress Kingsroad is a wholesale digital marketplace serving convenience store operators — a hub where they can buy everything for their stores in one place. This exploration considered ideas of empowerment, trust and plentifulness with aesthetics rooted in convenience store culture with a modern digital twist.