Invitation Package
Typography and Color Pallet
Fill Page Ad
Sponsorship and Commitment Forms
Credits
Agency: ps:studios
Printer: Prisma Graphic
Agency: ps:studios
Printer: Prisma Graphic
2021 Gala Invitation and Supporting Materials
Client: Ballet Arizona Materials: Invite Package, Type and Image treatment, Sponsorship Forms, Ad and Program In the past, Ballet Arizona's Gala had been a night to remember – one that brought their patrons together to support Ballet Arizona's mission. Unfortunately, the events of COVID-19 prohibited them from holding this critical fundraising event in-person at a time when they were faced with uncertainty and financial strain. Instead they humbly asked that, in lieu of supporting their traditional gala, their patrons continue to support Ballet Arizona through their "Set the Stage" reinvented gala. Sponsors and donors were able to continue their support of the Ballet’s mission and as a gesture of gratitude the Ballet released their spring Balanchine digital performance free to the entire community. Inspired by the "Set the Stage" theme, materials were created to reflect the Ballet's hopeful spirit for the future and their gratitude for their loyal supporters. A joyful color pallet, bold typography and the use of unique paper and holographic foil on the invite created excitement and helped the Ballet to exceed their fundraising goals.